AXA General Insurance Indonesia (PT Asuransi AXA Indonesia) is part of AXA Group, a worldwide leader in insurance and asset management. AXA General Insurance Indonesia operates through various distribution channels such as direct marketing, agency, broker, bancassurance and alternate distribution with constant expansion of its network in Indonesia. One of our challenges in the making of their website was how to be able engaging with their customers. Hence, we made all navigation elements clickable links that accommodate the company’s solution to their customers which also provided information to educate their customers.